SERVICES

Customer Experience Design.

We use customer insight to improve customer understanding. We ensure the solutions we design are tangible, actionable, and valuable. We question and challenge information and customer knowledge until we get to the heart of an issue. We use strategy and design to resolve that issue and deliver web, brand environments and communications that are integrated and relevant.

We have expertise in research, web, retail, brand, product development, marketing and communications. We design and build great New Zealand brands and create innovative web and interactive experiences.

FIND OUT MORE

To find out more about how we work, our services, our track record, our online work, our results and our people, contact Aaron Carson on 09 375 1592 or Gill Coltart on 04 499 0828

  • INSIGHT AND STRATEGY

    Across brand, retail and digital we have a user driven and goals based design approach. Insight underpins everything we do.

    • Insight and Research
    • Persona's & Scenario’s
    • Touch Point Optimisation
    • Brand/digital Strategy
    • NPD/ideation
    • Solution Definition
    • Customer Value Mapping

  • BRAND AND COMMUNICATION

    We use customer insight to ensure the brand solutions we design are tangible, actionable, valuable and measurable.

    • Brand Creation
    • Brand Architecture
    • Stakeholder Engagement
    • Packaging / merchandising
    • Brand Environments
    • Literature systems
    • Placebranding

  • DIGITAL AND USER INTERFACE

    Digital is no longer just a 'channel', it is everywhere in people's lives. We create exceptional customer experiences.

    • Digital Strategy
    • Interaction Design
    • User Needs Analysis
    • Information Architecture
    • Visual Design
    • Development
    • Integrated Marketing

  • RETAIL AND EXPERIENCE

    Actions speak louder, integration is essential. Brand and service experience matters more than ever in retail.

    • Retail Strategy
    • Customer Experience Audits
    • Brand Experience
    • Retail environments
    • Digital signage
    • Signage Systems
    • Event Branding

  • EXPERTISE

    Insight

    Insight gathering helps understand customer goals, need and identify gaps or opportunities before investing in any product, service or channel solution.

    CTO

    We have Touchpoint Optimisation tools for carrying out research, generating business improvement ideas, and facilitating business analysis of ideas and options.

    Brand strategy

    DNA's insight led approach allows a business to mine core strengths, define competitive positioning and connect to the core needs of audiences through brand.

    Personas and scenarios

    Personas provide a platform for the business to understand and empathise with their customers. Scenario’s help you make informed channel and design decisions.

  • Brand engagement

    We bring your promise and competitive positioning to life in multiple channels and through powerful designed experiences – for both your staff and your customers.

    Internal culture & Engagement

    An empowered, motivated and united culture is vital in delivering compelling and competitive brand experiences. We have a proven process for unlocking cultural potency.

    Placebranding

    Broad inclusion leads to broad engagement. Facilitation and strong vision is vital. We balance commercial and cultural needs, past, present and future in a unifying vision.

    Integrated campaigns

    Integrated marketing must talk when customers and communities want to listen, in ways they value and be where they spend their chosen time, energy and money.

  • Interaction design

    Our approach delivers power to customers without intimidating them and guards against the developing solutions that lack the features essential to customer satisfaction.

    User experience

    Our process ensures we consider the users’ full need and create a cumulative experience which works to meet the goals of customers during their engagement with you.

    Portals and applications

    We create simple points of access to diverse sources of information and allow users to explore, transact and manage. We focus on performance, reliability and extendibility.

    Interactive

    Dynamic, rich and interactive experiences in stores, on mobiles and websites are now expected. We ensure they are aligned to you customers needs and your brand value.

  • Retail Strategy

    We help business owners consider brand, experiences and service as they exist in the minds and value equations of your customers.

    Digital in retail

    Digital is no longer just a 'channel' it is everywhere in people's lives. We create integrated and enhanced customer experiences that aid sales, service and satisfaction in retail.

    Customer journeys

    We use journey and value mapping to define priorities and design experiences by understanding where your customers are, what they need, when and how they consider you.

    Brand experience

    We define how to deliver the right experience at the right time and where a business can help engage, serve or support customers in ways that seem simple, personal and relevant.