PEOPLE

Web and interaction design

Hayden Vink // Auckland // Wellington // hayden.vink@dna.co.nz

Strategy Director / Online
Hayden has hands-on experience with almost every aspect of web and multimedia development, with particular expertise in digital product development and usability.

"Our role is helping organisations achieve their potential to meet real 'human' needs, and exceed customer expectations."

Key Expertise
Digital product development and strategy
Interaction design
Usability and user experience
NZ Government Web Standards

Katherine Allan // Wellington // katherine.allan@dna.co.nz

Account Director

Katherine Allan manages accounts for some of DNA’s biggest clients and with more than five years of relationship, account and project management experience within the online design environment, she has delivered a range of online projects from government websites and intranets to interactives and CD-ROMs. Before joining DNA in 2005, Katherine spent several years as an illustrator and her passion and experience for the design process is evident in the work she delivers.

David Clearwater // Wellington // david.clearwater@dna.co.nz

Online Project Manager
With over ten years in digital, David offers a range of capabilities from project management to online strategy. His commercial experience running online channels abroad for Vodafone and NewsCorp has provided him with a number of tools for helping clients succeed in the digital space. Having worked on projects throughout his career, David has delivered a diverse range of projects spanning website redesign, ecommerce and online servicing.

Kristin Jarvis // Wellington // kristin.jarvis@dna.co.nz

Online Project Manager
Kristin is a highly skilled project manager, who brings years of experience in managing online and communications projects with high user, transactional sites such as ACC. Kristin has project management training to PRINCE 2 practitioner level and has used this methodology extensively in the public sector.

Cam Trollope // Wellington // cam.trollope@dna.co.nz

Online Designer

Cam joined DNA in January 2007 after several years working with well-respected online service and design agencies in the Wellington scene, with a focus on creating sites that conformed to Government web accessibility guidelines. Cam’s strengths are in web application and interface design, web usability, as well as standards compliant HTML and CSS development, and he has designed websites for some of top DNA’s top clients including ACC and Powershop.

Stacey Burrell // Wellington // stacey.burrell@dna.co.nz

Online Designer
Stacey has been designing great online experiences for almost 10 years working in New Zealand, Canada and the UK. At DNA, she has designed websites for clients including NZ Post, Telecom Wholesale, and F&P Healthcare. Stacey’s strengths lie in design development, overseeing the production of the brand elements and working with the build team to ensure accurate implementation.

Charlene Turei // Wellington // charlene.turei@dna.co.nz

Senior Interaction Designer

Ability to work with clients and users to explore complex issues and concepts, balancing user goals and needs with business objectives to design smart information structures and interactions which are second to none.

Key Expertise
Interaction Design
Information Architecture
Usability and user experience
Goal directed design

Tim Snadden // Wellington // tim.snadden@dna.co.nz

Senior Developer.
Tim has over seven years experience in web-related roles, specialising in client side web development (HTML, CSS, JavaScript) for government clients. Tim has an excellent understanding of and experience with the technical aspects of the Internet coupled with a focus on simplicity, usability and accessibility. His extensive background and experience in developing HTML and CSS e-government standards compliance websites makes him a valuable asset to the team.

Brand creation and engagement

Aaron Carson // Auckland // aaron.carson@dna.co.nz

Business Development Manager/Strategist
15 years leading some of the country’s most dynamic entertainment and lifestyle brands.

"Know what it is that you stand for - stand for something or stand for nothing."

Key Expertise
Tactical Marketing
Brand strategy and planning

Steve Maskell // Auckland // stephen.maskell@dna.co.nz

Creative Director

Extensive experience with top European and NZ agencies working on brand and customer experience design.

"Truly understanding the customer experience and ensuring the right balance between creativity and pragmatic business thinking makes all the difference."

Key Expertise
Creative strategy
Creative direction
Solution and concept development
Brand strategy and planning
Internal brand engagement

Greg Dyne // Wellington // greg.dyne@dna.co.nz

Design Director
Greg has more than 15 years experience in design - including six years freelancing in London working for clients as varied as British Airways to Magnum photographers. His clients during his time at DNA have included Telecom Mobile, Child, Youth and Family, Trilogy, New Zealand Post and the Ministry of Social Development.

Charlie Ward // Wellington // charlie.ward@dna.co.nz

Senior Designer

International award winning print and interactive designer Charlie Ward has spent more than 20 years creating iconic brands here and in the UK. Since moving to New Zealand and joining DNA 10 years ago, Charlie has created some of our most powerful brand identities such as Icebreaker’s Horn Man, the All Blacks before the 2004 World Cup, Krafthaus, and the Hokotehi Moriori Trust - as well as working on motion media projects such as titles for New Zealand films Apron Strings and Show of Hands.

Donna Maxwell // Auckland // donna.maxwell@dna.co.nz

Account Director/Client Services Director
10 years experience in brand management and marketing communications, working on both client and agency side across a diverse mix of industry sectors.

"I’m fascinated by the intersection between a business, its brands and its audiences."

Key Expertise
Brand strategy and planning
Project management
Brand and corporate communications

Gill Coltart // Wellington // gill.coltart@dna.co.nz

Business Development Manager

Gill has extensive experience in senior agency and client-side roles in strategy and management.

"There is enormous satisfaction in tackling a business problem, unearthing the real issue and then addressing this with a considered, pragmatic plan".

Key Expertise
Marketing communications strategy
Market analysis and planning
Sponsorship evaluation and leverage strategies

Research and customer touch point optimisation

Martin Grant // Auckland // martin.grant@dna.co.nz

Strategy Director

20 years experience in strategic planning and consulting, with specific expertise in retail customer experience design.

"The best thing we offer our clients is pragmatic value innovation."

Key Expertise
Shopper behaviour
Global innovation
Retail experience strategy
Brand strategy and planning
Stakeholder facilitation

Sherryn Macdonald // Wellington // Auckland // sherryn.macdonald@dna.co.nz

Research Strategist

Extensive experience in strategic research built on a background in cognitive and environmental psychology.

"Empathy is the most powerful insight for bringing about growth and change."    

Key Expertise
Research design
Insight analysis
Environment and product experience strategy
Interaction design strategy
Brand experience strategy
Stakeholder facilitation

Grenville Main // Wellington // Auckland // grenville.main@dna.co.nz

Managing and Creative Director

Over 20 years experience working to differentiate and grow some of New Zealand’s most well known companies and brands.

"The key is finding the right balance between a business’s needs and those of its customers."

Key Expertise
Creative strategy
Creative direction
Brand strategy and planning
Internal brand engagement

To find out more about our approach - talk to us. View a range of our recent web, or a range of our Brand case studies.

More information

For more information about Brand strategy and Creation contact:
Aaron Carson on 09 375 1592 or Gill Coltart on 04 499 0828

For more information about Web and Online services contact:
Hayden Vink on 09 375 1592 or Kat Elam on 04 499 0828

For more information about Retail and Customer Touch point Optimisation services contact: Martin Grant on 09 375 1592